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First impressions
Make your choir
1. Say who you are and where you sing. Name the choir, your location and the kind of ensemble you are. Help visitors recognize whether your choir is relevant to them. 2. Show real people making real music. Use good photographs of your singers, performances and community. Choose images that represent the experience you are inviting people into. For future singers
Give interest
3. Explain how joining or auditioning works. State who can take part, any requirements, the process and what comes next. Match the invitation to your actual membership model. 4. Answer the practical questions early. Make rehearsal location, schedule, fees and season dates easy to find. Singers need this information to decide whether they can commit. 5. Provide a clear joining form or contact route. Ask only for the information you need. Use visible labels, make optional fields clear and explain how a prospective singer will hear back. For concertgoers
Make attending
6. Give each concert the details it needs. Include the date, time, venue, address, useful access information and a clear introduction to the program. 7. Make prices and the ticket path visible. Place the booking link beside the essential event information. State when sales open and check that the link leads to the correct event. For donors and sponsors
Connect support
8. Explain what support makes possible. Describe your artistic, educational or community impact with specific examples. Show potential supporters what their involvement can help you do. 9. Provide a clear route to give or partner. Identify the donation platform or giving partner, explain any essential steps and include a contact route for sponsorship conversations. Across the whole website
Keep it useful
10. Make the website comfortable on a phone. Check navigation, forms and ticket links on a small screen. Text should stay readable and buttons should be easy to tap. 11. Make information accessible and contact clear. Use legible text, good contrast, labeled form fields and meaningful image descriptions. Keep a current business or choir contact visible. 12. Keep pages current and search-friendly. Update dates and prices, check links and use descriptive page titles. Include your choir’s name and location where they help people find you. Explore the checklist in practice: the Kings Chorale case study .
Design references: StoryBrand’s website guidance and Nielsen Norman Group’s research on website credibility .
